A small digital PR agency focused on quality, not volume.
Merit PR is a lean digital PR agency specialising in research-backed, brand-safe campaigns. We work with founders, marketing teams and SEO agencies who want stories that feel like a natural extension of their brand – not random stunts bolted on for links.
Every campaign we run is built on real insight, clear angles and careful outreach, so you can feel confident sharing it with your customers, your team and your board.
Digital PR services
Research-led story development
We turn data, trends and audience insight into angles journalists recognise as newsworthy.
- Trend & search data analysis
- Story and angle development
- Headline and hook creation
Brand-safe press releases
Press releases written in your brand voice, grounded in facts, and ready for copy-paste newsroom use.
- On-brand messaging and tone
- Clear structure for busy editors
- Credit and sourcing handled correctly
Outreach & link earning
Targeted outreach to relevant journalists and publications to secure coverage and links that actually help SEO.
- Curated media lists
- Personalised pitches
- Coverage & link reporting
Stories built on research, aligned with your brand.
1. Understand the brand
We start with your positioning, audience and tone of voice. The goal is simple: make sure anything we send to journalists would also feel at home on your own channels.
2. Find the angle
Using search trends, market research, existing datasets or light original analysis, we identify angles that are both editorially credible and brand-appropriate.
3. Craft the story
We write releases and commentary that are easy for journalists to lift: clear headlines, clean copy, properly cited stats, and quotes that sound like a real human, not a corporate robot.
4. Pitch with intention
We don’t blast generic emails to thousands of people. We build focused media lists and send tailored pitches to the journalists most likely to care about your story.
5. Protect the brand
No off-brand stunts, no clickbait that misrepresents you. Every asset is reviewed through the lens of “would we be happy if this was the first thing someone saw about us?”
6. Report clearly
You get a simple summary of coverage and links, so you can see what landed, where, and how it supports your wider SEO and brand goals.
Who we work best with
Merit PR is built for brands that care about how they show up in the media – not just how many links they get.
Let’s talk about your next story.
Whether you’re looking to support an SEO strategy, launch a new product, or simply earn more brand-aligned coverage, we’d be happy to share ideas.
Email us at jason@merit-pr.com with a short overview of your brand, and we’ll come back to you.